ONLINE MARKETING >>
It might appear that we are contradicting our own
statement that search
engine optimization is more important than directory listings.
So is this really the case?
The answer is "Yes and No."
With a large number of online searches starting
at Yahoo! & Google, a proper listing on these search engines can
help online businesses boost traffic to their site, ultimately resulting
in a positive reflection on their bottom lines. Targeted
sponsored links are one of the ways to achieve a higher
position on the directory listings of these sites, assuming they
are financially viable for the specific business.
You may find your customers coming from directory
referrals as opposed to search engine links if you operate in very
niche markets. Hence, it is necessary for your site to get listed
in the major directories that relate to your business. Pay-per-click
search engines can be beneficial to your business in this
regard, assuming they are a feasible option keeping in mind your
Search Engines rank the websites on the basis of
numerous factors. And these directories play an integral role in
enhancing search engine listings. Premium listings within these
search directories enhance the probabilities of multiple search
engine listings, as many search engines pull search listings from
the above directories. Directories have established Business Express
Guarantees as part of their services created to serve small business
needs. This program ensures that your site will be viewed and evaluated
in a timely manner. Your payment and participation guarantees that
within seven days your site will be reviewed and considered for
inclusion within the directories.
We will research proper placement, develop optimal
title and description consistent with website content. Before setup
and submission, your site will be reviewed to ensure your site meets
directory listing criterias.
We will manually submit your site to the following
- Open directory (dmoz.org)
- Look Smart
- Yahoo (On Your Proposal)
Business Express Guarantees
- All Business Express submissions will be evaluated within seven
- You will receive a confirmation response within seven business
days, stating whether your submission is accepted or declined.
(If your submission is denied, you will be given specific reasons…edits
and appeals are accepted)
Please keep in mind that payment does not automatically
guarantee inclusion in the directory, site placement, or site commentary.
As with all sites suggested to directories, the final judgment remains
solely with the editors.
In related cases, as part of our online
marketing service, we will review your site to identify
problems that may result in rejection or misplaced listings.