ONLINE MARKETING >>
Banner Ad Campaigns
Banner Ad Campaigns are part of a business's general
online marketing strategy which also include email
campaigns and link
An Interactive Advertising Bureau (IAB) report
showed that consumers' immediate brand recognition was increased
by exposure to banner ads by a factor of 2 to 7 percent. And this
exposure combines all varieties of banner ads being used by various
players- big and small -over the Internet as a part of their online
marketing solutions. Hence, it would be unrealistic to
expect a single banner ad placed on various sites on the Internet
to accomplish much in the way of enhancing brand recognition. The
impact of a single banner is dramatically reduced when it is intended
to appeal to everyone. Instead, segmenting banner ads in accordance
with target audiences can help you concentrate on the various features
and strengths of the products and services even if they are singular
in number. By practicing segmentation, you will come up with different
kids of banner ads which can be slightly modified and rotated among
your various resources to advertise your products or services.
Listed below are various Online Marketing methodologies:
- Ad Networks
An ad network is a network where all the work of promoting ads,
administering ads, and collecting money from clients is performed
in one place. In general, all that needs to be done is to insert
the ad network’s code into your pages, and wait to collect a check.
Characteristically, a network may have hundreds of member sites,
and when a client procures an ad, it generally runs on all of
them. As a site owner, you have no direct contact with ad buyers
at all. The network runs whatever ads they choose, and pay you
whatever they can get away with.
- Banner Exchanges
A banner exchange doesn’t pay in cash; instead, you earn credit
towards having your banner displayed on other member sites. Usually,
it's around a 50/50 split. In case of small sites, a banner exchange
is a superior deal than an ad network. Banner exchanges are demonstrated
to build traffic, and they also give you a chance to learn how
to create good banners and scrutinize the results. Especially
if your site is just getting started, increased site traffic is
far more valuable to you than an insignificant seep of cash.
- Affiliate Programs
An affiliate program is an advertising program, which pays you
a percentage of goods sold, rather than a fixed rate for ads.
The two types of Affiliate Programs are:
1. Inbound Affiliate Program
You place a link on your site containing a graphic
or a text link speaking of your affiliates site. The link contains
special code that allows the system at your affiliate’s site to
know which visitors came from your site. If a visitor who came
from your site buys a product or orders a service on the affiliate's
site, you get a portion of the sales amout. There are certain
issues to be addressed in affiliate programs. Most importantly,
the affiliates' site contents should be related to your website
content or your business in one way or another. If they aren’t,
linking with them makes no sense. Secondly, in order for you to
receive credit, you need to keeping tracking the orders, and to
be aware of how the affiliate’s link keeps track of clicks.
2. Outbound Affiliate Program
The Outbound Affiliate Program is different from
the Inbound Program in that you run your own affiliate program,
as opposed to being a part of someone else's. The benefit here
is that you have full control of your program, starting from creating
the program and managing partners, keeping real time reports regarding
critical information leading you to track your financials in terms
of investment and returns. Generally, affiliates who wish to generate
income from traffic, promote various players of business through
banners. Hence, businesses that complement your business model,
will be interested to put up your banner ads on their website
to earn from the traffic that they divert to your site through
your banner. You have the option of providing different banners
for each related segment of business websites. You pay to the
affiliate on agreeable basis, like commission on lead generation
or sales, etc. There are various market places on the web that
allow you to run your affiliate program on a pay-per-performance
HOW DOES MACHROTECH HELP YOU?
We service our clients with consulting and development
of Banner Ad Campaigns. Our services include the following offerings:
- We look out for relevant ad networks, sites providing banner
exchanges and affiliate programs on your behalf.
- We then formally approach them through a customized personal
email for your banner to be listed on their site and ask for their
banner to be listed on yours (wherever required).
- We can help you to track your advertisements.
- Apart from the above options, you also have the option of applying
for Paid Banner Ads in various sites that charge for listing
your banner on top of their sites or at major locations on their
web pages. On proposal we can help you place your banner ads on
these paid services also.
- We can run your individual outbound affiliate program as per
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